Tim Cook gives news of augmented reality at Apple

Augmented reality was one of the major absentees from the WWDC keynote and, more generally, from the Apple Worldwide Developers Conference. Oh, the manufacturer has sown small pebbles with several video sessions around the technologies of ARKit 6, the USD format or even RoomPlan to quickly digitize a room.

But it’s true that there hasn’t been an announcement that would give an idea of ​​Apple’s overall project – even if we suspect that it is a question of preparing the ground for the future mixed reality headset and , later, to glasses. In an interview at China DailyTim Cook said more on the subject than during the whole of WWDC.

Obviously, the boss of Apple has not announced anything stunning, contenting himself with reserving his usual enthusiastic speech on augmented reality. He added, however, that “ the important thing of any technology, including augmented reality, is to put the human at the heart. And that’s what we focus on every day “.

Tim Cook recalls the existence of ” over 14,000 ARKit apps in the App Store, bringing augmented reality experiences to millions of people around the world “. But as everyone could have felt, holding their iPhone at arm’s length or even worse, their iPad is hardly practical. ” We are still at the very beginning of the evolution of this technology “, he agrees while advising to” stay tuned “.

The latest rumors announce that the mixed reality headset would be entitled to a special event next January, with a launch more or less planned before June.

Ming-Chi Kuo: a special event in January 2023 for the mixed reality headset


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