TAKEOVER IN THE COCKPIT: Apple takes its ease in our cars

Until now, Apple CarPlay integrated the smartphone into the infotainment screen. Apple now intends to expand into the cockpit.

Skoda

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In the future, CarPlay should work on all car screens and at the same time have access to significantly more vehicle data.

Modern cars send data at regular intervals to the cloud – not only telemetry data on the actuation of the accelerator or brake pedal, but also on locations, speeds, even destinations entered in the navigation system or on the music titles listened to.

Trading our personal data is an extremely lucrative market. Tech giants Apple and Google are well placed to know. Both have been marketing connectivity software for a long time, which allows the smartphone to be integrated into the vehicle’s infotainment system. Most motorists have meanwhile familiarized themselves with CarPlay and Android Auto. While Google has been using its own infotainment operating system for the past two years, notably in new Volvo, Ford and Polestar models, Apple in turn wants to gain ground in the cockpit of the car.

It's been two years since Apple's competitor Google installed its own operating system in the cockpits of select brands, namely Volvo, Polestar and Ford.

It’s been two years since Apple’s competitor Google installed its own operating system in the cockpits of select brands, namely Volvo, Polestar and Ford.

Volvo

The tech giant has announced that the new generation of CarPlay will have many new functions and will work, for the first time, not only on the large infotainment screen, but also on all screens in the car, including the one of the dashboard. In future, the software should additionally make it possible to manage vehicle functions such as air conditioning and radio.

At the cost of personal data

Thanks to this new range of functions, Apple’s software will supplant the manufacturers’ own systems in the visible area of ​​the vehicle. Since CarPlay will also read data such as speed, engine temperature and rpm, the user can, if they wish, drive exclusively within the Apple environment, even in their car – and use graphics, design and the same logic of use as those he is used to using. The price to pay is the same that we already pay using our smartphones, namely the free transmission of our data to technology companies.

This is not without risk for car manufacturers, since their own software is also used to differentiate themselves from the competition. But the demand on the customer side for a CarPlay pre-equipment is obviously so great that they don’t want to oppose it.

The new generation of Apple CarPlay should be available from the end of 2023. Among the cooperation partners, the group cites among others Audi, Mercedes, Porsche, Ford and Renault. To use the software, you will need an Apple mobile phone and a vehicle equipped with the appropriate technical pre-equipment. The software itself is free.

Using the service comes at the cost of handing over personal data – a way most smartphone users have long become accustomed to.

Using the service comes at the cost of handing over personal data – a way most smartphone users have long become accustomed to.

Vauxhall

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