NFTs on Apple Watch

The spread of NFTs is inexorable. Many famous brands are beginning to turn to these new technologies, which are grouped under the name of Web3. Only, the problem that this universe must solve in order to reach posterity is democratization. And for that, Zelf has planned everything. This company wants to be the neo-bank of the metaverse. In addition to banking products and the modernization of an industry as large as that of video games, Elliot Goykhman’s company wants to give the public the possibility of touching the finger of the elusive NFTs. To achieve this goal, Zelf had the idea of ​​the century: integration on the Apple Watch.

Zelf: The neo-bank of the metaverse is writing the future of Web3

The neo-bank of the metaverse, Zelf, wants to conquer the NFT market. To achieve this objective, the company wishes to bring the world of video games up to date with Play-to-Earn, a game mode in which virtual winnings have real value. This step would already represent a giant leap, although this economic model would greatly benefit the studios of gaming existing.

For game makers, the easiest solution might be to dust off old titles and breathe new life into them through P2E.. »

But Zelf does not intend to stop there. Once the items will be very real assets, it will be possible to offer banking and financial services to players. That is, to borrow money against successes on a game.

For most people, talking about metaverse banking and consumer credit secured by a score on a video game is already science fiction. Yet for Zelf and its founder, Elliot Goykhman, it is already a reality. So much so that the latter is already thinking about the next steps: simplifying and accelerating the transfer of NFTs by replacing specialized sites with transaction systems integrated into instant messaging applications. For the brave readers who are still there, know that Zelf allows you to buy and sell NFTs via applications as popular as Facebook Messenger, WhatsApp, Telegram or even Discord.

However, Elliot Goykhman is also aware of the constraints of this ecosystem. Today, while a user may own NFTs and game items, it is difficult to share their collection with other people. It’s hard to imagine someone in a café taking out their computer to explore a wallet (digital asset portfolio). It is to address this problem that Zelf has, once again, developed an exclusive solution.

The user interface of today’s NFT marketplaces leaves a lot to be desired. It is not visual, it is not exciting. Remember how people show and trade their baseball, football, or Pokemon cards. However, the user interface is an area in which Apple excels.»

By integrating blockchain technology into Apple Watch’s card system, Zelf makes them compatible with NFTs. And by choosing Apple, Zelf is also making that experience enjoyable. And trading NFTs becomes as easy as trading Pokémon cards.

Zelf: Play-to-Earn now available on Steam

NFTs on all watches

Recently, a luxury watch brand, TAG Heuer, implemented a solution to display an NFT on its dial. Problem, this solution is only available for customers ready to invest 1,800 euros in this high-end display. Moreover, the luxury watch market totaled 500,000 sales in 2020, which is 200 times less than the number of Apple Watch in circulation. It is precisely the latter, whose price starts at 199 dollars, that Zelf has chosen to distribute NFTs to the general public.

If the idea of ​​TAG Heuer was relevant, the impact is much less than that of Apple watches. In addition to having access to a much larger clientele, this brand is an expert in the field of connected watches, while TAG Heuer thinks outside the box of luxury watchmaking. Two advantages that Zelf intends to take advantage of. However, luxury is not something Elliot Goykhman wants to see disappear from Web3. However, value creation is a long process.

I think the industry needs to come to luxury by encouraging collecting rather than short-term opportunistic buying and selling. The collection will bring long-term stability to the market as people start using it.»

The main difference between the approach of Elliot Goykhman and that of TAG Heuer is the vision. For some, the NFT and Web3 market is a golden goose that needs to be exploited to the fullest. For Zelf, Web3 is the future. It is by building and solving problems that value will eventually exist. “Patience and length of time do more than strength or rageas Jean de la Fontaine would say.

Leave a Comment