Lenovo wants to compete with Apple in the computer market

Lenovo, world number one in volume on the computer market, made Apple “its first competitor”. And it shows. Its new Yoga range PCs, with their rounded brushed aluminum design, bear a strange resemblance to Macs. Any similarity with an existing or having existed device is therefore far from being fortuitous.

This formal offensive has taken place in a market that has been at half mast since the beginning of the year. Compared to 2021, monthly laptop sales are down 12% to 15%. “ We feel like bulls, we only see red quipped Guillaume Lesguillier, Consumer Product Manager at Lenovo France. Consumers have equipped themselves massively in 2020 and 2021 against a backdrop of successive confinements. So how do you convince them to keep investing in computers?

By offering them beautiful products, which are also more efficient. Lenovo relies on the latest generation of Intel processors and a strong partnership with the chipmaker to distinguish itself from the competition. Lenovo’s latest computers are co-engineered with Intel. Then, the uses are refined.

The three new Yogas target specific types of users. The Slim 9 and Slim 7i Pro X are aimed more at content creators and gamers – who remain the darlings of all manufacturers – and the Slim 7i Carbon at professionals. With its 960 grams and its shell made of composite materials, it is both light and resistant to meet the expectations of a reputedly demanding clientele. All with a high-end positioning, since the prices of these three products vary between 1299 and 2599 euros depending on the configurations. In particular, they can have 32 gigs of RAM and two storage areas.

“Carbon neutrality”

All running on the latest generation of Intel chips, the 12th Intel Gen. The promises displayed place the machines at the top of the market, with 9 hours of battery life, fast charging offering 4 hours of battery life in 30 minutes, Oled screens, extra-thin edges for a larger display….

Aware that consumers are increasingly sensitive to subjects relating to the protection of the environment, Lenovo has a “neutral” carbon footprint for its computers. The group explains that it “erases” the CO2 emissions linked to the manufacture and use of its new PCs by participating financially in projects linked to carbon capture. A laudable step, but whose real impact is almost impossible to measure. The best way to limit the environmental footprint is to measure your consumption and keep your devices as long as possible, no offense to their manufacturers.

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