The apple firm, faced with a real internal sling, also announced new working conditions in the store. It is also a question of extinguishing the union ambitions of the employees.
Apple no longer makes its employees dream. The American giant has been facing a real revolt internally for more than a year, with employees denouncing the rigidity of the firm in terms of teleworking, presence in the office or even wages.
To the point of prompting mass resignations. With a dynamic labor market (3.6% unemployment), especially in technology, American employees in general and those of Apple in particular do not hesitate to leave their jobs. This is the famous Great Resignation: 4.5 million Americans left their jobs in March, a figure that has been observed for several months.
After trying to play policeman, Apple is now forced to wave several carrots to stop the bleeding. The wages of its employees paid by the hour in the United States (those working in Apple Stores, the lowest paid in the company) may increase by up to 45% compared to 2018, i.e. 22 dollars per hour, according to Reuters. Apple also plans to raise starting salaries for its employees as early as next July.
Union ambitions clearly rejected
Apple says it wants to “support and retain the best team members in the world” who allow the Apple brand “to offer the best products and the most innovative services”.
At the same time, Apple is announcing that the working hours of sales staff at the brand’s stores will be more flexible and comfortable, Bloomberg News reported Thursday, citing sources.
In addition to the risks of resignation, Apple is also trying to nip in the bud union ambitions that emerge. In April, workers at the Atlanta store filed a petition for a union election, seeking to become the company’s first US store to unionize. They intend to learn from what is happening at Starbucks or even Amazon.
The apple hopes that its announcements will be enough to calm the spirits. But warns at the same time that unionization is clearly not an option. “We have a relationship based on open, collaborative and direct engagement, which for me could fundamentally change if a store were represented by a union under a collective bargaining agreement. And I worry what that would mean. to put another organization in the middle of our relationship,” said Deirdre O’Brien, group HRD.