The French subsidiary is multiplying initiatives to reduce its carbon footprint, without giving up plastic.
By the end of the year, only the label will differentiate the glass bottles of Fanta, Sprite, Fuze Tea, Tropico and Minute Maid sold in cafes, hotels and restaurants. The French subsidiary of Coca-Cola Europacific Partners (CCEP), the bottler of the Atlanta giant’s brands, had a unique model of 25 centilitres bottle made. For CCEP, this is the way to put an end to “lost glass” (bottles thrown in the trash) and to convince catering professionals to adopt its deposit system, already in force for the Coca-Cola range. . This facilitates the management of empty bottle returns for points of sale and wholesalers: they are stored in the same racks to return to the factory, be cleaned and then refilled.
CCEP France will thus save 15 million single-use glass bottles, which will not be produced in 2022, in favor of new bottles that can be reused 25 times. The company has reduced its emissions by 30%…