Apple will broadcast all North American soccer games from 2023

After its partnership with the American baseball league, Apple passes the second by buying the rights of soccer North American. Starting in 2023, Apple will broadcast all Major League Soccer (MLS) matches worldwide, which includes club soccer (the one played with the feet, not the hands) from the United States and from Canada. Proof that Apple is now taking sport seriously, this historic partnership will run until 2032.

The matches of soccer will not all be included in Apple TV+, you will need to subscribe to the future MLS service in the Apple TV application to have access to all the matches and shows. Nevertheless, Apple promises a wide selection of matches, including the most important ones, at no additional cost to TV+ subscribers. A few matches will also be streamed for free.

“For the first time in the history of the sport, fans will be able to access the entirety of a major sports league in one place.enthuses Eddye Cue, the boss of Apple’s services keen on sports. It’s a dream come true for MLS fans, soccer fans and anyone who loves the sport. ยป

At the launch of the service, all MLS and League Cup matches will be commentated in English and Spanish, and all matches involving Canadian teams will be commentated in French. Additional information, including full service pricing, will be released in the coming months.

Even if the popularity of the MLS is far from equaling that of the biggest European football championships, it is a growing league and a big blow for Apple, which therefore intends to compete seriously with Amazon on the sports field. Apple will spend at least $250 million a year on MLS rights, sources say. Sports Business Journalnearly three times the league’s current image revenue.


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