- ⏰ 19 mins ago (Updated 17 min ago)
- Julian Russo
With its Echo speakers, Amazon quickly understood that to attract consumers and increase its market share, it was important to open up to all streaming services. The Seattle firm approached Apple Music in 2018 to give access to Apple’s gigantic catalog to its customers, however the agreement could have been broken today…
Where is Apple Music on Amazon speakers?
“Alexa, play I Like You by Post Malone on Apple Music”this voice command that seems banal does not work anymore for a few hours in the United States and in several countries internationally. Indeed, as countless owners of Amazon’s Echo speakers have noticed, Apple Music integration has been completely interruptedwhich prevents playing a playlist, radio or piece of music in the catalog of the streaming service.
This inability to exploit Apple Music has also been observed in skills, it is no longer possible to add Apple’s streaming service through the dedicated application. Moreover, Apple Music has also faded away in the Amazon Alexa store. It’s starting to do a bit much to suspect a bug…
For the moment, this incompatibility with Apple Music affects the United States, as well as other European and Asian countries. However, some countries like UK can still ask Alexa to play content on Apple Music, it is precisely this precise point that is strange, because if there was a conflict between Apple and Amazon or an end of agreement, British users would also be affected !
For the moment, Apple and Amazon have not commented on this withdrawal of Apple Music on Echo speakers. It cannot be ruled out that the Cupertino company has decided to change strategy for the integration of its streaming service on competitors’ speakers.
While that might encourage buying a HomePod, it might also push Apple Music subscribers to return to their old streaming service or take advantage of a promotional offer elsewhere.